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Memorabilia: Romantic Femininity “Endangered Species”.

Catwalk Video

Spring Summer 2014 Campaign


The theme of my research stretches back to the appropriation of porn-chic in mainstream media. Since Madonna started promoting explicit imagery in her promotional videos and concerts. Visuals that used to be presented in a pornography context are now part of popular culture. The result is the appropriation and acceptance of these representations to become part of contemporary dress code, allowing women to walk the streets almost with no clothes on.



The main concept of my research is femininity and its sexual representation in contemporary cultures. I focused my study on feminine representations and symbolism of female sexuality in the past. Nowadays women are fragile and delicate. Femininity needs protection and care. By researching in traditional costumes from various countries and especially the Cyprus traditional dress, I came across with examples where lace is used to decorate the undergarment of the dress. That hidden element was used to imply that women were supposed to provoke only their partners and not exposing it.



Mixing traditional patterns with a modern element such as QR Code, I developed my own prints combining traditional motifs and pixels found in QR codes. My muse is a powerful woman, yet elegant and sensitive. Her delicate side is only visible to few and hard to get. Therefore the designs have smooth and elegant curves, while there is the contrast of exposed elbows and some sharp edges to symbolize the protective nature of women. 

To conclude my final collection plays with notions like memorabilia, femininity and romanticism. Memorabilia brings back elements that are lost, dressing the woman body to promote its beauty and power in a respectable way. The inspiration behind this collection is the fragile and vulnerable femininity. To design a collection that flatters and protects the wearer.

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